"The explanation of the name goes back to an anecdote..."
Between the current saturation of content and the infinity of ideas that have
been created throughout this time, the ability to innovate is considered to
many a talent.
In this case we highlight an artist with a peculiar way of transmitting his art,
the sensations of him and even his way of seeing the details within the immensity of
Something that stands out today as a very present memory of his childhood
are the juice bricks. An element present in impromptu football matches,
in the wars of objects that were witnessed at recess or even, in some
Sometimes they were used to exploit them and scare companions. When the
child stopped to observe everything that could be done with this drink, a
doubt arose in him, what is the most unusual situation in which he could be present
one of these bricks?
On this occasion, hand in hand with the intense and vibrant red color of the apple,
It aims to create a contrast with the environment. Its objective is to honor those
situations through sequences of photographs where you can see juice cartons
situated in peculiar positions, apparently meaningless, though
he highlights the impressive history they carry with them.
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